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Introduction

Until last year, Amazon was known as much for its ubiquity in online retail as it was for the bold and expensive visions of CEO Jeff Bezos. The company would spend mightily, only to assuage investor fears with promises of a bright future. Many of those investments, like cloud computing, have become huge and profitable businesses. Some — like the failed Fire Phone —have fallen flat on their face. Now, however, Amazon appears to have hit its stride as Bezos' long-term visions for the future begin paying off big time. For the fifth straight quarter, Amazon has earned a profit. This time around, that profit is bigger than it's ever been before, and by a large margin.

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